In recent years, an international movement to embrace “ugly” produce has taken root. The idea is simple – by using the edible, but slightly less beautiful fruits and vegetables that are typically discarded, we can decrease food waste and feed more people. Some of the U.K.’s biggest supermarkets have embraced this concept. Here in the states, while some charities and food banks have been doing this kind of work for years, many American businesses are just starting to consider the problem and potential of ugly produce.
As great as it is to eat local, in most of the U.S. there are certain months of the year when it is difficult, if not impossible, to eat local food fresh from the field. Thankfully, a new crop of food hub entrepreneurs are thinking beyond the growing season by freezing fresh summer produce to sell locally in the winter.
What is a weed? According to Wikipedia, a weed is “A herbaceous plant not valued for use or beauty, growing wild and rank, and regarded as cumbering the ground or hindering the growth of superior vegetation…” A fitting description for the invasive superweeds currently inundating America’s agricultural heartlands.